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Cost Effective Advertising for Small Businesses

Cost Effective Advertising for Small Businesses

Cost Effective Advertising for Small Businesses

When it comes to small business, advertising success is measured by greater sales and is critical to a company’s long-term sustainability. Business owners focused on translating an advertising campaign into greater profit need to ask themselves: “Where are my target buyers? What is the best medium to reach them? And can I afford to launch an effective campaign using this medium?” The goal is to choose an affordable advertising medium that their target customers are consistently reading and referencing such as the community newsletters published and delivered monthly by Great News Publishing Ltd.

Why Newspapers and Magazines Miss the Mark

Newspapers and magazines are common print advertising vehicles used mostly by big businesses with big budgets. While these publications reach fairly large audiences, their ad space is always expensive and their shelf life is short-lived—sometimes as short as one day in the case of daily newspapers. With the increasing popularity of the Internet, newspapers and magazines now face declining readership as a growing number of consumers are choosing to read free online content.

Why Community Newsletter Advertising is the Best Choice

Businesses seeking low cost, high impact, and sustainable marketing platforms should consider advertising in the community newsletter publications that are published and delivered monthly across Calgary by Great News Publishing Ltd. With advertising rates as low as $0.01 cent per household, advertising in community newsletters is incredibly affordable when compared to the $0.59 cent cost of a Canada Post stamp or the steep cost of newspaper and magazine advertisements.

Where else can a small business find an affordable full-page, full-color display advertisement that has a 31-day shelf life? Calgary residents read and reference community newsletters to stay informed about relevant community news, articles, registrations, events, and philanthropic initiatives. These glossy covered monthly booklets allow businesses with limited advertising budgets to target desired neighborhoods, and demographic profiles.

There are no better customers than local customers! Community residents support, trust, and call businesses that advertise in these newsletters. As a result, small businesses are choosing community newsletters as their advertising medium.

Since 1989, Calgarians have trusted Great News Publishing Ltd. as a reliable source for timely and targeted community news. Do you want to advertise? Call 403-720-0762 to discuss your advertising needs, choose your display ad size and options, and select which newsletter(s) to advertise in; then, send over any text, photos, and/or logos that you would like to have within your ad. It’s that simple. The rest will be done for you. Call today to make sure you’re in the next issue!

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