How to design an effective print advertisement

How to design an effective print advertisement

How to design an effective print advertisement

Consistent advertising is a necessity for any company seeking business longevity. When it comes to utilizing print media, such as the community newsletters published and delivered monthly by Calgary’s Great News Publishing Ltd., a minimum of three consecutive months of advertising is recommended to capture the attention of community residents. With consistent advertising, readers will recognize your company name and view your business as steadfast and trustworthy. Regular advertising catches and maintains the attention of new clients in the marketplace, while providing a lasting advantage over competitors who lack advertising commitment.

On a content filled page, it is important to understand how one business differentiates itself from the rest. Here are a few noteworthy tips from the experienced team at Great News Publishing on designing an effective display advertisement:

Prominent, Attention Catching Headlines

Every good display ad begins with a prominent headline. In six words or less, the headline should sum up the primary purpose of the advertisement. The selected font complements the other text and graphics within the ad, portraying a consistent overall style and projected emotional undertone. Professional graphic designers, such as the design team at Great News Publishing, are experts in selecting font, colour and images best suited to the target audience and demographic.

Use Succinct Bullet Points to Convey Your Message

To keep the readers’ attention, it is essential to keep your message clear and concise. Your ad is designed to spark reader interest, which is best accomplished with a few succinct bullets of text illustratrating your value proposition for a product, service, or event.

Include a Call to Action

A starburst that invites readers to “Call Us Today!” or “Call While Supplies Last!” is both an outward and yet subliminal call to action. It creates a sense of urgency for the reader to pick up the phone and call.

Splash Some Colour on Your Ad

Advertisements with colour stand out from the rest. By adding colour to advertisements, companies can easily differentiate their message and capture more reader attention. Much like fonts, different types of colours project different types of moods. It is best to choose a tasteful colour that complements the style of the overall ad.

Images Appeal to Readers’ Emotions

A picture is worth a thousand words. A carefully selected graphic can illustrate what a company has to offer without a single word of text. The right graphic can arouse an immediate, memorable, positive emotional reaction in readers.

White Space is Effective

It is ineffective to cram an advertisement with too much text. Less is more. Ads with white space are more attractive and compelling to the reader base.

Brand Your Logo

A consistent display ad campaign is the perfect place to brand your logo over and over again. Logos create immediate visual recognition for current customers and build top of mind brand awareness over time.

Since 1989, Calgarians have trusted Great News Publishing Ltd. as a reliable source for timely and targeted community news. Do you want to advertise? All it takes is three easy steps: one, call 403-720-0762 to discuss your advertising needs, choose your display ad size and options, and select which newsletter(s) you wish to appear in; two, send over any text, photos, and/or logos that you would like to have within your ad; and three, approve a proof of your ad. It’s that simple. The rest will be done for you. Call today to make sure you’re in the next issue!

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